Storybook style for little imaginations

Bringing calm and comfort to the madness of childhood.

Loved by mums and Kids

Quality kids clothes and baby essentials that play well with others.  In unique prints that will engage your kids and bring a little bit of calm and nostalgia to your morning routine.

All thoughtfully made and expertly printed in New Zealand. 


Perfect For Bedtime Stories

Light up your nursery, playroom or kids bedroom with thoughtful charm and radiant detail. 

Handcrafted from soft cotton, these lights are an essential part of bedtime storytelling!

SHOP decor


Delicately Detailed Baby Essentials

Recalling the simplicity of an earlier time with their vintage style prints, our baby blankets and hats are one of the most practical gifts you can give.

Breathable and easy care, they’re the perfect mix of unmistakably sensible and delicate sophistication.

Buy as separates or a new baby gift set. 

Shop Baby


Kids T-shirts

These are the t shirts you'd want to wear if you were a kid again.  Play tested by the Eef & Ini tribe, these tees are perfect for running, climbing, jumping and enjoying the magic of childhood. 

Shop Kids

What our customers are saying

"Bought a beautiful blanket and hat set for a friend having her first. Loved the patterns and pictures of babies swaddled in them. Just gorgeous! Thanks for this one-of-a-kind present." 


"Thanks tons for the swaddle and hat! Right away we put it into use. Last night, our son was up about to have a meltdown when I recalled the swaddle I was taught by the midwives in the hospital. Freshly armed with the blanket you gave us, I straight-jacketed (not really!) him and off he went into blissful sleep!

The story of the company is great too. There is huge value in carrying on the bounty (in this case artistry and care) of former generations."


"Thanks Eef and Ini for the lovely blanket and hat! I chose the little dutch girl which I think was a perfect gift for my friend's new born baby, especially because they live all the way in the Netherlands! I loved the colours and the design


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